Can Marketing Communication Prime You to Act ‘Green’?

COLORLESS GREEN IDEAS (CAN) PRIME FURIOUSLY IN PRESS, PSYCHOLOGICAL SCIENCE Colorless green ideas (can) prime furiously

That similar words can prime one another isn’t news. However, recently this phenomenon has been exploited to make inferences about conceptual representations. What types of similarity matter? While there is evidence that similarity in function, shape, and even manipulation figure in the organization of semantic memory, evidence for color similarity is sparse. This is surprising: intuition sugge...

An Introduction To Green Marketing

“ Exploration of Green Shift : Shift from Trendy Marketing to Environmental Friendly Green Marketing ”

Today environmental protection is one of the biggest and most discussed agenda worldwide. All around the world, the people are talking about the environment and green marketing. Green marketing has become the important ingredient of the marketing process of the most of the companies. Figuratively the number of environmental advertisement has suddenly increased now-a-days. Environmental deterior...

Green International Wine Marketing

The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...

Green: Marketing, Products and Consumers

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...